Made in Mind

Made in Mind was founded in 2009 by Matthew Judkins and Min-Kyu Choi. The duo met on the campuses of Imperial College and the Royal College of Art and formed the company to commercialise the Folding Plug design concept that Min-Kyu developed during his studies. Numerous individuals and organisations joined Matthew and Min-Kyu along the way to contribute to the development, funding and marketing of the concept which was realised in 2012 with the launch of the Mu. Made in Mind, now consisting of a diverse team of industry and technical professionals, are in the process of extending the product pipeline and placing the Mu on the global stage.


Min-Kyu Choi

Min-Kyu is a creative at heart. Having studied Illustration, Design Interaction and more recently Design Products at the Royal College of Art, the Folding Plug design concept is his brainchild that won numerous awards and went on to become the Mu. Min-Kyu has exhibited his work globally and is a named inventor of multiple patents.

Matthew Judkins

Matthew has led and founded a number of start-up companies. His particular area of expertise focuses on creating products from concepts and commercialising the output. He has won awards for entrepreneurship and venturing, is a named inventor and has raised multiple rounds of funding for his ventures. Matthew has an Executive MBA from Imperial College.

From the engine room...

Olivia Rose Pearson

Olivia is a design addict, and lover of all things pink. Having studied BA Product Design at DeMontfort University, she has been with Made in Mind since graduating in 2012. Striving to be the best she can be, Olivia works in all aspects of the business, whether it be any creative assets needed, advice to be given, or customer services with a smile - Olivia is an all-rounder and loving it. Let's see how far she can be pushed!

Tom Hartwell

Tom is our resident whizzkid photographer and videographer, as well as King of our social media. Having studied Film and Television Production at Bucks New University, Tom has filmed and edited many amazing films, not just commercially for Made in Mind, but also because of love. Wildlife is a particular passion of his, and one documentary film 'Wild Bucks' was even shortlisted at fFresh Film Festival!